Pocket Mortys
Client: Adult Swim Games
Developer: Big Pixel Studios
Branded Content
An iconic ident for Pocket Mortys on Adult Swim Games
Adult Swim Games asked us to create a detail-heavy ident to promote the launch of 'Pocket Mortys' - a Rick and Morty meets Pokémon RPG with the premise of collecting the titular Mortys across the multiverse to train, evolve and battle other Mortys.
The name of the game in the brief was Mortys. Lots of them.
With so much choice in direction and universes to explore, we decided the humble supermarket was the perfect microcosm to cram in our Mortys and Ricks. Not to mention easter eggs lining each and every shelf.